The Evolution of Gaming Behaviors

Speaker


Description
Gaming is big business and fan mash-ups, loyalty and interaction are rooted in the lean-forward trigger of gaming behaviors. But how do you build those lean-forward engagement opportunities into an IP - especially if you’re a producer or organisation that doesn’t build games? This panel will discuss the mechanics & crafting of the architecture required to encourage an audience to ‘know’ what’s expected of them and how they should react, questioning what further evolution might be required to make an ARG a commercially viable marketing device for other hugely popular content.