Streets that Tell Stories - How Pervasive Gaming Engages Audiences

Speaker
, Creative Director
, Creative Director
, Director


Description
Live urban games (LUGs), Live Action Role Play (LARPS) and pervasive gaming encourage and rely on instinctive playful behaviors that are inherent in engagement and immersion. This session will encourage answers to questions such as: - what is pervasive gaming? - how to leverage real-world locations and spaces to tell contextual stories - how to engage audiences and consumers with scripted, improvised and participatory live events - what are the risks and opportunities?